期刊論文
| 2023 | 游志青、黃文曄、麥瑜軒,企業社會責任活動與品牌忠誠度之關聯性研究 – 從消費者觀點的探討,商管科技季刊,24 (2),219~249 | |
| 2018 | W.Y. Huang & J.C. Ho,Improving Moral Reasoning among College Students: A Game-Based Learning Approach,Interactive Learning Environments,26(5),583~596 | SSCI |
| 2018 | W.Y. Huang,Influence of Transparency on Employees' Ethical judgments: A Case of Russia.,Journal of Business Ethics,152(4),1171~1189 | SSCI |
| 2014 | W. Y. Huang, C. Y. Huang, & A. J. Dubinsky,The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople.,Journal of Business-to-Business Marketing,21(1),1~17 | SSCI |
| 2014 | S. Min, W.Y. Huang, & A. J. Dubinsky,Incentive pay for team selling: A model with propositions.,Global Journal of Management and Business Research,,14(3),1~13 | |
| 2014 | W.Y. Huang & A.J. Dubinsky,Measuring customer pre-purchase satisfaction in a retail setting.,The Service Industries Journal,,34(3),212-229 | SSCI |
研討會論文
| 2023 | 游志青、黃文曄、麥瑜軒,商管科技季刊,企業社會責任活動與品牌忠誠度之關聯性研究 – 從消費者觀點的探討,24 (2),219~249 |
| 2020 | Chung Mo Lee, Wen-yeh Huang, Louis Y.Y. Lu, Chih-Ping Chen,Exploring the Development of Social Marketing Academic Research from the Perspective of Innovation Diffusion,Northeast Decision Sciences Institute 2020 Annual Conference,,UK |
| 2018 | W.Y. Huang,Journal of Business Ethics,Influence of Transparency on Employees' Ethical judgments: A Case of Russia.,152(4),1171~1189 |
| 2018 | W.Y. Huang & J.C. Ho,Interactive Learning Environments,Improving Moral Reasoning among College Students: A Game-Based Learning Approach,26(5),583~596 |
| 2018 | Wenyeh Huang & Lan Anh Nguyen,Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products,2018 Global Marketing Conference at Tokyo,,Japan |
| 2017 | Lan Anh Nguyen & Wen-yeh Huang,An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace,46th Northeast Decision Sciences Institute Conference (NEDSI 2017),,USA |
| 2017 | Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang,The influence of luxury car brand’s retail channel types on consumer’s purchase decisions,International Conference on Innovation and Development (16th ICTPI),,Taiwan |
| 2016 | Wen-yeh Huang,Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives,31st International Congress of Psychology 2016 (ICP2016),,Japan |
| 2015 | Chia-chi Chang & Wen-yeh Huang,he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company,20th Asia-Pacific Decision Sciences Institute Conference,,China |
| 2014 | Wen-yeh Huang,Influence of Gamified Ethics Training Programs on Ethical Decision Making,The 19th Asia-Pacific Decision Sciences Institute Conference,,Japan |
| 2014 | S. Min, W.Y. Huang, & A. J. Dubinsky,Global Journal of Management and Business Research,,Incentive pay for team selling: A model with propositions.,14(3),1~13 |
| 2014 | W.Y. Huang & A.J. Dubinsky,The Service Industries Journal,,Measuring customer pre-purchase satisfaction in a retail setting.,34(3),212-229 |
| 2014 | W. Y. Huang, C. Y. Huang, & A. J. Dubinsky,Journal of Business-to-Business Marketing,The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople.,21(1),1~17 |
專書
| 2023 | 24 (2),游志青、黃文曄、麥瑜軒,商管科技季刊,企業社會責任活動與品牌忠誠度之關聯性研究 – 從消費者觀點的探討,219~249 |
| 2020 | Chung Mo Lee, Wen-yeh Huang, Louis Y.Y. Lu, Chih-Ping Chen,Exploring the Development of Social Marketing Academic Research from the Perspective of Innovation Diffusion,Northeast Decision Sciences Institute 2020 Annual Conference,UK |
| 2018 | Wenyeh Huang & Lan Anh Nguyen,Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products,2018 Global Marketing Conference at Tokyo,Japan |
| 2018 | 152(4),W.Y. Huang,Journal of Business Ethics,Influence of Transparency on Employees' Ethical judgments: A Case of Russia.,1171~1189 |
| 2018 | 26(5),W.Y. Huang & J.C. Ho,Interactive Learning Environments,Improving Moral Reasoning among College Students: A Game-Based Learning Approach,583~596 |
| 2017 | Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang,The influence of luxury car brand’s retail channel types on consumer’s purchase decisions,International Conference on Innovation and Development (16th ICTPI),Taiwan |
| 2017 | Lan Anh Nguyen & Wen-yeh Huang,An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace,46th Northeast Decision Sciences Institute Conference (NEDSI 2017),USA |
| 2016 | Wen-yeh Huang,Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives,31st International Congress of Psychology 2016 (ICP2016),Japan |
| 2015 | Chia-chi Chang & Wen-yeh Huang,he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company,20th Asia-Pacific Decision Sciences Institute Conference,China |
| 2014 | 21(1),W. Y. Huang, C. Y. Huang, & A. J. Dubinsky,Journal of Business-to-Business Marketing,The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople.,1~17 |
| 2014 | 34(3),W.Y. Huang & A.J. Dubinsky,The Service Industries Journal,,Measuring customer pre-purchase satisfaction in a retail setting.,212-229 |
| 2014 | Wen-yeh Huang,Influence of Gamified Ethics Training Programs on Ethical Decision Making,The 19th Asia-Pacific Decision Sciences Institute Conference,Japan |
| 2014 | 14(3),S. Min, W.Y. Huang, & A. J. Dubinsky,Global Journal of Management and Business Research,,Incentive pay for team selling: A model with propositions.,1~13 |
研究計畫
| 2018 | Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products | Wenyeh Huang & Lan Anh Nguyen | 2018 Global Marketing Conference at Tokyo |
| 2017 | The influence of luxury car brand’s retail channel types on consumer’s purchase decisions | Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang | International Conference on Innovation and Development (16th ICTPI) |
| 2016 | Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives | Wen-yeh Huang | 31st International Congress of Psychology 2016 (ICP2016) |
| 2014 | Influence of Gamified Ethics Training Programs on Ethical Decision Making | Wen-yeh Huang | The 19th Asia-Pacific Decision Sciences Institute Conference |
| 2018 | Interactive Learning Environments | W.Y. Huang & J.C. Ho | Improving Moral Reasoning among College Students: A Game-Based Learning Approach |
| 2014 | The Service Industries Journal, | W.Y. Huang & A.J. Dubinsky | Measuring customer pre-purchase satisfaction in a retail setting. |
| 2014 | Journal of Business-to-Business Marketing | W. Y. Huang, C. Y. Huang, & A. J. Dubinsky | The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople. |
| 2014 | Global Journal of Management and Business Research, | S. Min, W.Y. Huang, & A. J. Dubinsky | Incentive pay for team selling: A model with propositions. |
| 2017 | An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace | Lan Anh Nguyen & Wen-yeh Huang | 46th Northeast Decision Sciences Institute Conference (NEDSI 2017) |
| 2015 | he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company | Chia-chi Chang & Wen-yeh Huang | 20th Asia-Pacific Decision Sciences Institute Conference |
| 科技部 | 探討對零售業中不道德銷售與購買行為之認知:台灣與越南之跨文化比較 | 2018/08/1 | 主持人 |
| 科技部 | 快速時尚之道德爭議與消費者態度 | 2017/08/1 | 主持人 |
| 科技部 | 探索認知透明度對降低行銷人員不道德行為之影響 | 2015/08/01 | 主持人 |
經歷
| 年度 | 經歷類型 | 服務機關名稱 | 職務 |
|---|---|---|---|
| 科技部 | 探討對零售業中不道德銷售與購買行為之認知:台灣與越南之跨文化比較 | 2018/08/1 | 主持人 |
| 科技部 | 探索認知透明度對降低行銷人員不道德行為之影響 | 2015/08/01 | 主持人 |
| 科技部 | 快速時尚之道德爭議與消費者態度 | 2017/08/1 | 主持人 |
| 2018 | Interactive Learning Environments | W.Y. Huang & J.C. Ho | Improving Moral Reasoning among College Students: A Game-Based Learning Approach |
| 2018 | Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products | Wenyeh Huang & Lan Anh Nguyen | 2018 Global Marketing Conference at Tokyo |
| 2017 | An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace | Lan Anh Nguyen & Wen-yeh Huang | 46th Northeast Decision Sciences Institute Conference (NEDSI 2017) |
| 2017 | The influence of luxury car brand’s retail channel types on consumer’s purchase decisions | Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang | International Conference on Innovation and Development (16th ICTPI) |
| 2016 | Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives | Wen-yeh Huang | 31st International Congress of Psychology 2016 (ICP2016) |
| 2015 | he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company | Chia-chi Chang & Wen-yeh Huang | 20th Asia-Pacific Decision Sciences Institute Conference |
| 2014 | Global Journal of Management and Business Research, | S. Min, W.Y. Huang, & A. J. Dubinsky | Incentive pay for team selling: A model with propositions. |
| 2014 | Influence of Gamified Ethics Training Programs on Ethical Decision Making | Wen-yeh Huang | The 19th Asia-Pacific Decision Sciences Institute Conference |
| 2014 | Journal of Business-to-Business Marketing | W. Y. Huang, C. Y. Huang, & A. J. Dubinsky | The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople. |
| 2014 | The Service Industries Journal, | W.Y. Huang & A.J. Dubinsky | Measuring customer pre-purchase satisfaction in a retail setting. |
榮譽
| 科技部 | 探討對零售業中不道德銷售與購買行為之認知:台灣與越南之跨文化比較 | 2018/08/1 |
| 科技部 | 快速時尚之道德爭議與消費者態度 | 2017/08/1 |
| 科技部 | 探索認知透明度對降低行銷人員不道德行為之影響 | 2015/08/01 |
| 2018 | Exploring potential factors that reduce consumers’ purchase intention towards fast fashion products | Wenyeh Huang & Lan Anh Nguyen |
| 2018 | Interactive Learning Environments | W.Y. Huang & J.C. Ho |
| 2017 | The influence of luxury car brand’s retail channel types on consumer’s purchase decisions | Wenping Hsieh; Ching-Ying Yu & Wenyeh Huang |
| 2017 | An Empirical Study into the Influence of Transparency on Unethical Behaviors in the Workplace | Lan Anh Nguyen & Wen-yeh Huang |
| 2016 | Influences of Corporate Image Congruency and Consumer Personal Values on Consumer Responses towards CSR Initiatives | Wen-yeh Huang |
| 2015 | he Empirical Study of Relationship between Usage Behavior and Loyalty: A Case of Telecommunication Company | Chia-chi Chang & Wen-yeh Huang |
| 2014 | The Service Industries Journal, | W.Y. Huang & A.J. Dubinsky |
| 2014 | Journal of Business-to-Business Marketing | W. Y. Huang, C. Y. Huang, & A. J. Dubinsky |
| 2014 | Global Journal of Management and Business Research, | S. Min, W.Y. Huang, & A. J. Dubinsky |
| 2014 | Influence of Gamified Ethics Training Programs on Ethical Decision Making | Wen-yeh Huang |