期刊論文

2024 Jung-Kuei Hsieh/ Sushant Kumar/ Ning-Yu Ko,Re-examining the showrooming phenomenon: The moderating role of consumers’ maximizing tendency,Asia Pacific Journal of Marketing and Logistic,36 (2),334~355 SSCI
2023 Jung-Kuei Hsieh,The impact of influencers’ multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory,Journal of Retailing and Consumer Services,74,103397 SSCI
2023 Jung-Kuei Hsieh/ Werner H. Kunz/Ai-Yun Wu,Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory,Internet Research,33 (4),1597~1632 SCIE
2023 Jung-Kuei Hsieh、 Sushant Kumar、 Yun-Chia Tang、Guan-Zhen Huang,Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase,Electronic Commerce Research and Applications,58, SCIE
2022 Jung-Kuei Hsieh, Hsiang-Tzu Li,Exploring the fit between mobile application service and application privacy,Journal of Services Marketing,36(2),264~282 SSCI
2021 Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,Journal of Retailing and Consumer Services,63,102686 SSCI
2020 Hsieh*, J. K. and Y. J. Li,Will you ever trust the review website again? The importance of source credibility,International Journal of Electronic Commerce,24(2),255-275 SCIE/SSCI
2020 Hsieh, J. K.,The effects of transforming mobile services into mobile promotions,Journal of Business Research,121,195-208 SSCI
2018 Hsieh*, J. K. and C. Y. Tseng,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,Journal of Electronic Commerce Research,19(2),164-185 SSCI
2017 Hsieh, J. K.,The role of customers in co-creating m-services in the O2O model,Journal of Service Management,28(5),866-883 SSCI
2015 Hsieh*, J. K. and, Y. C. Hsieh,Dialogic co-creation and service innovation performance in high-tech companies,Journal of Business Research,68(11),2266-2271 SSCI
2014 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,Journal of Interactive Marketing,28(3),225-236 SSCI
2013 Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,A practical perspective on the classification of service innovations,Journal of Services Marketing,27(5),371-384
2013 Hsieh*, J. K. and Y. C. Hsieh,Appealing to Internet-based freelance developers in smartphone application marketplaces,International Journal of Information Management,33(2),308-317
2012 Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,Electronic Commerce Research,12(2),201-224
2012 Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,Managing Service Quality,22(3),310-335
2012 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,Computers in Human Behavior,28(5),1912-1920
2011 Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,The challenge for multichannel services: Cross-channel free-riding behavior,Electronic Commerce Research and Applications,10(2),268-277

研討會論文

2024 Jung-Kuei Hsieh/ Sushant Kumar/ Ning-Yu Ko,Asia Pacific Journal of Marketing and Logistic,Re-examining the showrooming phenomenon: The moderating role of consumers’ maximizing tendency,36 (2),334~355
2023 Jung-Kuei Hsieh、 Sushant Kumar、 Yun-Chia Tang、Guan-Zhen Huang,Electronic Commerce Research and Applications,Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase,58,
2023 Jung-Kuei Hsieh/ Werner H. Kunz/Ai-Yun Wu,Internet Research,Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory,33 (4),1597~1632
2023 Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,The impact of influencers’ multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory,74,103397
2022 Jung-Kuei Hsieh, Hsiang-Tzu Li,Journal of Services Marketing,Exploring the fit between mobile application service and application privacy,36(2),264~282
2021 Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,63,102686
2020 Hsieh*, J. K. and Y. J. Li,International Journal of Electronic Commerce,Will you ever trust the review website again? The importance of source credibility,24(2),255-275
2020 Hsieh, J. K.,Journal of Business Research,The effects of transforming mobile services into mobile promotions,121,195-208
2019 Hsieh J. K., Werner Kunz, Ai-Yun Wu,Exploring gifting behavior on social media: The moderator of mianzi,THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR,,Canada
2018 Hsieh*, J. K. and C. Y. Tseng,Journal of Electronic Commerce Research,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,19(2),164-185
2018 Hsieh, J. K.,Gift-giving in Chinese culture,The International Conference on Recent Trends in Science, Technology, Management and Social Development,,Indonesia
2017 Hsieh, J. K.,Can mobile service become the vehicle of mobile marketing?,The 8th International Research Symposium in Service Management,,Korea
2017 Hsieh, J. K.,Journal of Service Management,The role of customers in co-creating m-services in the O2O model,28(5),866-883
2016 Hsieh, J. K.,Utilizing the mobile service to facilitate customer cocreationand loyalty,7th International Research Symposium in ServiceManagement,,Thailand
2015 Hsieh*, J. K. and, Y. C. Hsieh,Journal of Business Research,Dialogic co-creation and service innovation performance in high-tech companies,68(11),2266-2271
2015 Hsieh, J. K.,The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries,6thInternational Research Symposium in Service Management,,Malaysia
2014 Hsieh, J. K.,Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce,2014 International Business Conference in San Francisco,,USA
2014 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Journal of Interactive Marketing,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,28(3),225-236
2013 Hsieh, J. K.,Co-creation with customer and business partners in service innovation projects,LCBR European Marketing Conference 2013,,Germany
2013 Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,Journal of Services Marketing,A practical perspective on the classification of service innovations,27(5),371-384
2013 Hsieh*, J. K. and Y. C. Hsieh,International Journal of Information Management,Appealing to Internet-based freelance developers in smartphone application marketplaces,33(2),308-317
2012 Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Electronic Commerce Research,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,12(2),201-224
2012 Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,Managing Service Quality,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,22(3),310-335
2012 Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Computers in Human Behavior,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,28(5),1912-1920
2011 Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,Electronic Commerce Research and Applications,The challenge for multichannel services: Cross-channel free-riding behavior,10(2),268-277

專書

2024 36 (2),Jung-Kuei Hsieh/ Sushant Kumar/ Ning-Yu Ko,Asia Pacific Journal of Marketing and Logistic,Re-examining the showrooming phenomenon: The moderating role of consumers’ maximizing tendency,334~355
2023 74,Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,The impact of influencers’ multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory,103397
2023 33 (4),Jung-Kuei Hsieh/ Werner H. Kunz/Ai-Yun Wu,Internet Research,Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory,1597~1632
2023 58,Jung-Kuei Hsieh、 Sushant Kumar、 Yun-Chia Tang、Guan-Zhen Huang,Electronic Commerce Research and Applications,Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase
2022 36(2),Jung-Kuei Hsieh, Hsiang-Tzu Li,Journal of Services Marketing,Exploring the fit between mobile application service and application privacy,264~282
2021 63,Sushant Kumar, Aarushi Jain, Jung-Kuei Hsieh,Journal of Retailing and Consumer Services,Impact of apps aesthetics on revisit intentions of food delivery apps: The mediating role of pleasure and arousal,102686
2020 121,Hsieh, J. K.,Journal of Business Research,The effects of transforming mobile services into mobile promotions,195-208
2020 24(2),Hsieh*, J. K. and Y. J. Li,International Journal of Electronic Commerce,Will you ever trust the review website again? The importance of source credibility,255-275
2019 Hsieh J. K., Werner Kunz, Ai-Yun Wu,Exploring gifting behavior on social media: The moderator of mianzi,THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR,Canada
2018 Hsieh, J. K.,Gift-giving in Chinese culture,The International Conference on Recent Trends in Science, Technology, Management and Social Development,Indonesia
2018 19(2),Hsieh*, J. K. and C. Y. Tseng,Journal of Electronic Commerce Research,Exploring social influence on hedonic buying of digital goods—online games’ virtual items,164-185
2017 28(5),Hsieh, J. K.,Journal of Service Management,The role of customers in co-creating m-services in the O2O model,866-883
2017 Hsieh, J. K.,Can mobile service become the vehicle of mobile marketing?,The 8th International Research Symposium in Service Management,Korea
2016 Hsieh, J. K.,Utilizing the mobile service to facilitate customer cocreationand loyalty,7th International Research Symposium in ServiceManagement,Thailand
2015 Hsieh, J. K.,The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries,6thInternational Research Symposium in Service Management,Malaysia
2015 68(11),Hsieh*, J. K. and, Y. C. Hsieh,Journal of Business Research,Dialogic co-creation and service innovation performance in high-tech companies,2266-2271
2014 28(3),Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang,Journal of Interactive Marketing,Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD,225-236
2014 Hsieh, J. K.,Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce,2014 International Business Conference in San Francisco,USA
2013 33(2),Hsieh*, J. K. and Y. C. Hsieh,International Journal of Information Management,Appealing to Internet-based freelance developers in smartphone application marketplaces,308-317
2013 Hsieh, J. K.,Co-creation with customer and business partners in service innovation projects,LCBR European Marketing Conference 2013,Germany
2013 27(5),Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng,Journal of Services Marketing,A practical perspective on the classification of service innovations,371-384
2012 28(5),Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng,Computers in Human Behavior,Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework,1912-1920
2012 22(3),Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu,Managing Service Quality,All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution,310-335
2012 12(2),Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang,Electronic Commerce Research,Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video,201-224
2011 10(2),Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh,Electronic Commerce Research and Applications,The challenge for multichannel services: Cross-channel free-riding behavior,268-277

研究計畫

2012 Managing Service Quality Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution
2017 Can mobile service become the vehicle of mobile marketing? Hsieh, J. K. The 8th International Research Symposium in Service Management
2017 Journal of Service Management Hsieh, J. K. The role of customers in co-creating m-services in the O2O model
2016 Utilizing the mobile service to facilitate customer cocreationand loyalty Hsieh, J. K. 7th International Research Symposium in ServiceManagement
2018 Gift-giving in Chinese culture Hsieh, J. K. The International Conference on Recent Trends in Science, Technology, Management and Social Development
2013 Co-creation with customer and business partners in service innovation projects Hsieh, J. K. LCBR European Marketing Conference 2013
2015 The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries Hsieh, J. K. 6thInternational Research Symposium in Service Management
2014 Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce Hsieh, J. K. 2014 International Business Conference in San Francisco
2014 Journal of Interactive Marketing Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD
2012 Computers in Human Behavior Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework
2012 Electronic Commerce Research Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video
2013 Journal of Services Marketing Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng A practical perspective on the classification of service innovations
2015 Journal of Business Research Hsieh*, J. K. and, Y. C. Hsieh Dialogic co-creation and service innovation performance in high-tech companies
2020 International Journal of Electronic Commerce Hsieh*, J. K. and Y. J. Li Will you ever trust the review website again? The importance of source credibility
2013 International Journal of Information Management Hsieh*, J. K. and Y. C. Hsieh Appealing to Internet-based freelance developers in smartphone application marketplaces
2018 Journal of Electronic Commerce Research Hsieh*, J. K. and C. Y. Tseng Exploring social influence on hedonic buying of digital goods—online games’ virtual items
2019 Exploring gifting behavior on social media: The moderator of mianzi Hsieh J. K., Werner Kunz, Ai-Yun Wu THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR
2011 Electronic Commerce Research and Applications Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh The challenge for multichannel services: Cross-channel free-riding behavior
國科會 探討網紅的多平台經營策略(兩年期) 2022/08/01 主持人
科技部 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) 2019/8/1 主持人
科技部 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) 2017/08/01 主持人
科技部 送禮者的印象管理對購禮決策之影 2016/08/01 主持人
科技部 實體與虛擬群體對數位商品消費行為之影響 2015/08/01 主持人
科技部 探討行動商務中顧客共創活動之個人價值與集體價值 2014/08/01 主持人
科技部 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 2013/05/01 主持人

經歷

年度 經歷類型 服務機關名稱 職務
科技部 實體與虛擬群體對數位商品消費行為之影響 2015/08/01 主持人
科技部 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 2013/05/01 主持人
科技部 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) 2019/8/1 主持人
科技部 探討行動商務中顧客共創活動之個人價值與集體價值 2014/08/01 主持人
科技部 送禮者的印象管理對購禮決策之影 2016/08/01 主持人
科技部 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) 2017/08/01 主持人
國科會 探討網紅的多平台經營策略(兩年期) 2022/08/01 主持人
2020 International Journal of Electronic Commerce Hsieh*, J. K. and Y. J. Li Will you ever trust the review website again? The importance of source credibility
2019 Exploring gifting behavior on social media: The moderator of mianzi Hsieh J. K., Werner Kunz, Ai-Yun Wu THE THIRTEENTH ROYAL BANK INTERNATIONAL RESEARCH SEMINAR
2018 Journal of Electronic Commerce Research Hsieh*, J. K. and C. Y. Tseng Exploring social influence on hedonic buying of digital goods—online games’ virtual items
2018 Gift-giving in Chinese culture Hsieh, J. K. The International Conference on Recent Trends in Science, Technology, Management and Social Development
2017 Can mobile service become the vehicle of mobile marketing? Hsieh, J. K. The 8th International Research Symposium in Service Management
2017 Journal of Service Management Hsieh, J. K. The role of customers in co-creating m-services in the O2O model
2016 Utilizing the mobile service to facilitate customer cocreationand loyalty Hsieh, J. K. 7th International Research Symposium in ServiceManagement
2015 Journal of Business Research Hsieh*, J. K. and, Y. C. Hsieh Dialogic co-creation and service innovation performance in high-tech companies
2015 The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries Hsieh, J. K. 6thInternational Research Symposium in Service Management
2014 Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce Hsieh, J. K. 2014 International Business Conference in San Francisco
2014 Journal of Interactive Marketing Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang Customer Response to Web Site Atmospherics: Task-Relevant Cues, Situational Involvement and PAD
2013 Journal of Services Marketing Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng A practical perspective on the classification of service innovations
2013 International Journal of Information Management Hsieh*, J. K. and Y. C. Hsieh Appealing to Internet-based freelance developers in smartphone application marketplaces
2013 Co-creation with customer and business partners in service innovation projects Hsieh, J. K. LCBR European Marketing Conference 2013
2012 Electronic Commerce Research Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang Exploring the disseminating behaviors of eWOM marketing: Persuasion in online video
2012 Managing Service Quality Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu All for one but does one strategy work for all? Building consumer loyalty in multi-channel distribution
2012 Computers in Human Behavior Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng Post-adoption switching behavior for online service substitutes: A perspective of the push-pullmooring framework
2011 Electronic Commerce Research and Applications Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh The challenge for multichannel services: Cross-channel free-riding behavior

榮譽

科技部 送禮者的印象管理對購禮決策之影 2016/08/01
科技部 實體與虛擬群體對數位商品消費行為之影響 2015/08/01
科技部 探討行動商務中顧客共創活動之個人價值與集體價值 2014/08/01
科技部 你願意再相信一次嗎?探討購買前後對訊息來源信任度之變化(兩年期) 2017/08/01
科技部 如何掌握研究型購物者: 最優者心態與遷徙理論之觀點(三年期) 2019/8/1
科技部 探討服務創新中的客戶與企業夥伴共創關係:以台灣產業為例 2013/05/01
國科會 探討網紅的多平台經營策略(兩年期) 2022/08/01
2020 International Journal of Electronic Commerce Hsieh*, J. K. and Y. J. Li
2019 Exploring gifting behavior on social media: The moderator of mianzi Hsieh J. K., Werner Kunz, Ai-Yun Wu
2018 Gift-giving in Chinese culture Hsieh, J. K.
2018 Journal of Electronic Commerce Research Hsieh*, J. K. and C. Y. Tseng
2017 Journal of Service Management Hsieh, J. K.
2017 Can mobile service become the vehicle of mobile marketing? Hsieh, J. K.
2016 Utilizing the mobile service to facilitate customer cocreationand loyalty Hsieh, J. K.
2015 The effect of frontline employee co-creation on serviceinnovation: Comparison of manufacturing and service industries Hsieh, J. K.
2015 Journal of Business Research Hsieh*, J. K. and, Y. C. Hsieh
2014 Journal of Interactive Marketing Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu, and Y. R. Yang
2014 Exploring Perceived Value Of Customer Co-Creation In Mobile Commerce Hsieh, J. K.
2013 Co-creation with customer and business partners in service innovation projects Hsieh, J. K.
2013 Journal of Services Marketing Hsieh*, J. K., H. C. Chiu, C. P. Wei, H. J. Yen, and Y. C. Cheng
2013 International Journal of Information Management Hsieh*, J. K. and Y. C. Hsieh
2012 Computers in Human Behavior Hsieh*, J. K., Y. C. Hsieh, H. C. Chiu and Y. C. Feng
2012 Managing Service Quality Hsieh, Y. C. , J. S. Roan, A. Pant, J. K. Hsieh, W. Y. Chen, M. Lee* and H. C. Chiu
2012 Electronic Commerce Research Hsieh*, J. K., Y. C. Hsieh and Y. C. Tang
2011 Electronic Commerce Research and Applications Chiu*, H. C., Y. C. Hsieh, J. S. Roan, K. J. Tseng and J. K. Hsieh