個人資料

學歷：

美國明尼蘇達大學 Park,recreation and Leisure Studies博士
主要研究領域：

休閒運動消費者心理、職業運動品牌延伸
課程：

休閒心理學、行銷管理、戶外遊憩、度假村管理、排球

期刊論文

期刊年份 期刊名稱 期刊類別
2017 Chien, C. I. & Chen, J. L.,Event marketing and brand loyalty in Chinese Professional Baseball League: Brand identification as a mediator,Journal of TASSM,17(2),1-24
2017 Chien, C. I. & Chen, J.,Analyzing of team-related confidence and internalization of fans in Taiwanese professional baseball,Sports and Exercise Research,19(3),243-254
2016 Chen, J., & Chien, C.,The Influences of Intellectual Capital Accumulation and Balanced Scorecard Implementation on Financial Performance: Using a Moderator of Earnings Management,Journal of International Management Studies,11(1),71-81
2016 Chen, J. L. & Chien, C. I,The impact of brand concept on brand relationship in a fitness product context,Journal of International Management Studies,11(1),71-81
2013 1. Chien, C., & Ross, S.,Identifying important spectator motives for game attendance in Taiwanese professional baseball industry.,Contemporary Management Research,9(2),137-154
2012 Walsh, P., Chien, C., & Ross, S.,Sport teams as brand extensions: A case of Taiwanese baseball (SMA 2011 award-winning paper),Sport Marketing Quarterly,21(3),138-146
2012 Chien, C., & Ross, S.,Spectator anxiety and internalization: A case of the Chinese Professional Baseball League,International Journal of Sport Management,13(1),59-72

研討會論文

研討會舉行年份 論文發表篇名
2016 Hung, W., Cheng, E., & Chien, C.,Leisure sport participation, leisure satisfaction, and life satisfaction of running participants,2016 ICHLST Conference,Kyoto,Japan
2016 Chien, C. & Chen, J.,An examination of event marketing effects on fan loyalty through brand identification,2016 ICHLST Conference,Kyoto,Japan
2014 Chen,J., & Chien,C.,Is event marketing limited to consumers’ loyalty in participatory sport? Try brand positioning!,2014 AASM Conference,,Kaohsiung,Taiwan
2014 謝緯達、張舜德、簡志宜,運動社群網站經營模式之探討,2013年休閒與運動產業管理學術研討會,Kaohsiung,Taiwan
2011 Walsh, P., Chien, C., & Ross, S. D.,Sport teams as brand extensions: A case of Taiwanese baseball (2011 SMA Best Paper Award),2011 Sport Marketing Association SMA IX Annual Conference,Houston (Texas),USA
2011 Chien, C., & Huang, Y. T.,Examining team-directed confidence and BIRGing/CORFing tendencies of Taiwanese professional baseball fans,2011 AASM Conference,Ulaanbaatar,Mangolia
2009 Chien, C. & Ross, S.,Spectator anxiety and self-esteem--A case of 2008 Taiwanese Professional Baseball Series,2009 North American Society for Sport Management Conference,Columbia (South Carolina),USA
2006 Chien, C. & Ross, S.,A Comparison of motives among psychologically committed Taiwanese professional baseball fans.,2006 North American Society for Sport Management Conference.,Kansas City (Missouri),USA

專書

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研究計畫

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經歷

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榮譽

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