個人資料

學歷：

美國佛羅里達州立大學Sport Management博士
主要研究領域：

休閒運動設施規劃與管理、田徑、適應體育、運動管理
課程：

運動設施規劃與管理、休閒運動規劃與指導、重量訓練

期刊論文

期刊年份 期刊名稱 期刊類別
2021 Chen, J. L. & Wang, S. W.,The influence of brand positioning and event marketing on brand loyalty-The mediation roles of brand identification and brand personality: The case of spectator sport,Journal of Business Administration,Vol.46 No.4,PP.47~66
2017 Chien, C. I. & Chen, J. L.,Event marketing and brand loyalty in Chinese Professional Baseball League: Brand identification as a mediator.,Journal of TASSM,17(2),1-24
2017 Chien, C. I. & Chen, J. L.,Analyzing of team-related confidence and internalization of fans in Taiwanese professional baseball,Sports and Exercise Research,19(3),243-254
2016 Chen, T. Y., Chen. J. L. & Li, Y. S.,Exploring the impact of consumer trust on inertia purchase from e-purchasing environment(Accepted),Electronic Commerce Studies,,
2016 Chen, J. L. &Chen, T. Y.,Using brand positioning to enhance consumers’loyalty in participatory sport event,Soochow journal of economics and business,93,25-51
2016 Chen, T. Y., Liu, H. H., Chen, J. L. & Yang, N. Y,Exploratory analysis of the impact of experiential marketing and limited-edition product marketing to consumer’s perception: a case of smartphone industry,International Journal of Commerce and Strategy,8(4),283-300
2016 Chen, J.L., & Hsieh, L.,品牌定位對棒壘球用具消費族群態度忠誠與行為忠誠的強化效果,行銷評論,13,37-62
2016 Chen, J. L.,Using appropriate brand strategy to enhance brand trust in fitness exercise product among women,台灣體育運動管理學報(Journal of TASSM),16(1),1-25
2016 Chen, J.L. & Chien, C. I.,The impact of brand concept on brand relationship in a fitness product context.,Journal of International Management Studies(ABI),11(1),71-81
2013 Hsieh, L., & Chen, J.,Improving student participation in campus fitness activities: Effectiveness of a university's free-use policy,World Leisure Journal,55(2),138-150

研討會論文

研討會舉行年份 論文發表篇名
2015 陳建榮,謝立文,運用合適的品牌策略強化女性運動品牌之品牌信任,第15屆台灣體育運動管理學會國際學術研討會,新北市,臺灣
2014 Chen,Jin-Long, Chien,Chih-I,Is Event Marketing Limited to Consumers’ Loyalty in Participatory Sport? Try Brand Positioning!,The 10th ASIAN ASSOCIATION OF SPORTS MANAGEMENT CONFERENCE,Kaohsiung,Taiwan
2012 Chen, Jin-Long,Is brand reposition strategy effective to consumers' loyalty: the case of spectator sports,2012The TAIWAN ASSOCIATION OF SPORTS MANAGEMENT CONFERENCE,New Taipei City,Taiwan
2010 Chen,Jin-Long,Participant,2010The TAIWAN ASSOCIATION OF SPORTS MANAGEMENT CONFERENCE,Taipei,Taiwan
2010 Chen, Jin-Long,Building a Sturdy Fan Base: Examining the Influence of Managerial Factors on Team Identification,The 6th ASIAN ASSOCIATION OF SPORTS MANAGEMENT CONFERENCE,Kuala Lumpur,Malaysia
2008 Chen,Jin-Long,Participant,2008 The TAIWAN ASSOCIATION OF SPORTS MANAGEMENT CONFERENCE,Taipei,Taiwan
2006 Chen, Jin-Long,The Development of a Scale to Measure Managerial Factors Affecting Team Identification.,The 4th Sport Marketing Association (SMA) Conference,Denver,USA
2005 Hsiao, R., Han, J., Chen, J. L., & Ha, J. H.,Risk Management Manual: The Best Solution for Potential Risk in Aquatics.,The 20th North American Society for Sport Management (NASSM) Conference,Regina,Canada
2005 Hsiao, R., Chen, J. L., & Ha, J. H,The“Best-Fit Model”: The Answer to Safer Aquatic Management?,The 18th Sport and Recreation Law Association (SRLA) Conference,Virginia Beach,USA
2004 Han, K.S., Chen, J. L., & Chung, T. W.,Motivation of International Students for Football Games.,The 55th Annual Florida Alliance for Health, Physical Education, Recreation and Dance Conference,Orlando,USA
2004 Chen, J. L., Hsiao, R & Wang, S. W.,The Practice of Risk Management in Fitness Center: A Case Study in Fitness Centers in Taipei, Taiwan,,The 17th Sport and Recreation Law Association(SRLA),Las Vegas,USA

專書

出版日期 書名
暫時沒有資料。

研究計畫

經費補助單位 計畫名稱 計畫執行開始日期 擔任角色
暫時沒有資料。

經歷

任職開始日期 任職結束日期 經歷類別 服務機關名稱 職務
暫時沒有資料。

榮譽

獲獎年度 獲獎項目 頒發單位
2012 教學績優教師 台北大學